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TIGER BRANDS LIMITED - Tiger Brands' Venture Capital Fund makes first investment in Herbivore Earthfoods

Release Date: 28/03/2022 12:00
Code(s): TBS     PDF:  
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Tiger Brands' Venture Capital Fund makes first investment in Herbivore Earthfoods

“Tiger Brands” or “the Company”
(Incorporated in the Republic of South Africa)
(Registration number 1944/017881/06)
Share code: TBS
ISIN: ZAE000071080


Shareholders are advised that the Tiger Brands Venture Capital
Fund has made its first investment in Herbivore Earthfoods, a
Cape Town based business specialising in the manufacture and
sale of plant-based and vegan products. The company supplies
major retailers across South Africa and sells directly to
consumers through its online platform. The investment in
Herbivore Earthfoods is closely aligned to Tiger Brands’
health and nutrition strategy.

Together with co-investor, Secha Capital, an early-stage
impact private equity firm, the Tiger Brands Venture Capital
Fund has become a minority shareholder in the business, which
is co-run by Founder, Chanel Grantham and Davey du Plessis,
Herbivore Earthfoods’ Operations Head. Tiger Brands’
involvement will include strategic guidance, as well as
leveraging the Group’s route-to-market capabilities and
research and development expertise.

The Tiger Brands Venture Capital Fund was launched in 2021
with the aim of driving growth for Tiger Brands by investing
in innovative businesses based in sub-Saharan Africa which
offer healthier eating options in line with emerging consumer
trends in health and nutrition, snackification and economical
food options. It continues to assess new opportunities as well
as those existing within its supplier pipeline for further
potential investments.

28 March 2022

J.P. Morgan Equities South Africa Proprietary Limited


Nikki Catrakilis-Wagner        Erene Kairuz
Tel: +27 11 840 4841           Tel: +27 11 840 4841


Date: 28-03-2022 12:00:00
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